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John has studied Economics in college. He’s young, talented, bright and maybe even good looking. He spent hours and days on end polishing his resume and reading hundreds of pages of line advice.
Jack is a graduate of the Forestry Technical High School and has previous work experience as an unqualified worker. For Jack, writing a CV means filling in a form at the factory gates, in shaky handwriting and with lots of spelling errors. However, he is hired.
Your CV
is not you.
CVs are a representation of ourselves, so it’s easy to forget: when someone rejects your CV, they are not rejecting you.
Your CV is a message you send to someone else. Like in any communications process, there are always at least 2 sides, and you need to see the other side’s point of view to succeed.

so there are always two sides.

This is the single most important piece of advice for any form of communication:
always start with your target audience in mind, anticipating their frame of mind, use of language, background, desires and expectations, and context. In this case, you are writing to a recruiter. When you are sure you know it correctly, always use the other person’s name in conversation of any kind – on the phone, in emails, in your cover letter.

Whom do you need
to convince?

Tracking System

Due to increasing numbers of applications, the use of ATSs has skyrocketed, especially in the US and EU. This makes using the right keywords essential!


Keywords alone won’t get you very far: use an easy-to-read layout and employ natural, active language to create a CV that truly stands out.




  1. Job you’re applying for
  2. Name & contact details
  3. Professional title or summary
  4. Professional experience
  5. Education
  6. Achievements
  7. Certifications and credentials


Think before adding these:

  1. Photo
  2. Religion
  3. Marital status
  4. Hobbies
  5. Home address
  6. References
  7. Social media links


Your name
The middle name is not needed unless specifically required. Excluding it is a good way to protect from identity theft, especially if you need to include other personal details such as date of birth (also not recommended).
Professional title
Include a professional by-line next to your name or a short paragraph that resumes your profession, experience and strengths. This works like a slogan for brands, giving recruiters a chance to get a "nutshell" understanding of you.
Contact details
Careful at your email address and usernames on social media links. 76% of CVs with unprofessional email addresses are ignored.
Social media
You don't have to include your Facebook profile in your CV for the recruiter to find it. If you're looking for a job, curate your feed just like you would your resume.
 Professional experience
  • Reverse chronological order is the most popular choice among recruiters
  • List relevant positions you’ve had in the past; for the most recent and relevant, use bullet points to show achievements and responsibilities.
  • You shouldn’t list temp or summer jobs that are not relevant to your desired employer. However, you could say “I’ve been continuously employed since the last year of high school” if that’s the case, as it shows a commitment to hard work and independence, even if you don’t list all jobs.


  • Education comes first if you’re a recent graduate applying for a position dedicated to recent graduates.
  • If you’re a recent graduate applying for a position which is not especially dedicated to recent graduates, mention your experience right from the cover letter and make sure it’s visible at first glance on your CV.
A word about skills
Some jobs require you to list specific skills; this is particularly important for skills listed as mandatory in the job description.
However, if „skills” are general things like „ability to work in a team” and „attention to detail”, consider omitting then. Everybody will write them in. Instead, describe your professional or volunteering experience by showcasing skills acquired and abilities used.
Keep skills in mind when you’re writing every part of your CV.
 Certifications & credentials
  • Unless this is an academic resume, select – if applicable – the most relevant 3-5 certifications and degrees.
  • If none of your extra certifications match the job, include them anyway with less detail – it shows you’re interested in self-improvement.
& awards
  • Need we say more? Anything you have been given or you have been chosen for, like awards or elected positions, is a must on your resume: it shows real achievement!


Use the active voice
  • For English, always use active sentence structures: „I ran a social media campaign” instead of „Coordination of social media campaign”.
  • You don’t need to start every sentence with „I”: „My team increased registrations by 16%”. Look up alternatives!
  • For languages like Romanian, using the active voice repeatedly can be tricky, as it might look boastful. Don’t despair: the secret is practising natural language.
Natural language
  • Do you coordinate campaigns or do you run them? Do you utilize resources or do you use them?
  • Would you tell a friend you’re an ambitious girl when introducing yourself? Then why put it into your resume? Focus on highlighting real skills and things that set you apart from the crowds.
  • Invest confidence in this assertion: pretentious corporate language is not the best way to leverage your skill set.
Inject keywords into your CV
  • This helps you to surpass applicant tracking systems (ATS), which look for certain keywords in CVs to determine whether you’re a good fit for the role.
  • Sift through the job description, highlighting any skills that match your own. You should also make note of the jargon or acronyms that specific company uses.
  • Include them throughout your CV without sacrificing naturally-flowing language.
Cut out irrelevant information
  • This starts with targeting your CV for your job, a basic principle that shows employers you’re actually interested enough to make a 2-minute effort.
  • Don’t be afraid to cut skills not relevant for the job you apply for: mastery of Photoshop won’t land you an accounting job (unless you offer to redesign their bills)
  • Don’t leave gaps in your employment history; simply reduce the level of detail regarding those position.
Show, don’t tell
If you say “I’m an excellent communicator”, that’s just saying it, not actually showing it. Provide evidence for your skills by referencing particular projects or tasks, showing results in numbers. Do you know how companies loves KPIs? What are yours?
It doesn’t necessarily matter what your role was, numbers and statistics prove you are used to setting a goal, performing the work AND measuring results – something all employers value.
Show, don’t tell (examples)
  • Coordinated a project with $1,200 budget including financial & tax aspects
  • Led a team of 5 volunteers during a 2-months college project which cut littering on university grounds by 10%
  • Worked in the communications department of StudentONG, raising awareness about student issues and increasing NGO membership by 5% in 3 months.

2015-2016 PROFI

  1. Managing store flows (merchandise, cash, personnel, clients)
  2. Answering quickly and kindly to customer requests
  3. Coordinating employees from the safe shift

2015-2016       PROFI

Two years’ worth of experience in a complex role I chose to improve my ability to coordinate a team and solve the unpredictable situations that appear in a real retail environment

  • I managed a store with anual sales of $100,000
  • My team offered customer care for more than 1,000 clients per day
  • I’ve coordinated a team of 10 people per shift, plus external contractors
How many resumes you need
One version for applying to university, highlighting education & extra-curricular activities
One version for volunteer-based position, showcasing NGO experience & your skill set.
One version for each job you apply for, customised with details on relevant experience and emphasising matching skills in the ad.


A good radio DJ has some skills in common with a truck driver. Like the ability to pay attention to many things at once.
Think about what skills from previous experience you would use in your new role.
Read minds
In this case, the recruiter’s mind. Try to understand their perspective and emphasise the things you believe they’re looking for.
Simply reorder
If the recruiter gives your resume a glance, it will be 1st page, upper half. Put the most relevant information there.
Job 1
Job 2
Job 3
How should your resume look?
Did the employer require a specific format?
*Because nobody asks for anything else. Ever 🙂
Proceed with care
Basic formatting tips
Your goal: make it easy to read
  • Max. 2 colours (use 1 for 90% of elements)
  • Max. 2 fonts (if 1 for headings)
  • Don’t make it a „puzzle” of many different things
What’s wrong with this image?
Elaborate templates look fake. Go for a simple look to match natural language.
 Contact Information
+40 722 342934

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